Healthcare Marketer Interview Assignment

Healthcare Marketer Interview Assignment

Health Care Marketer Interview Instructions

As part of your course requirements, you will interview a health care marketing professional. This individual could be a hospital marketer, a post-acute provider (e.g. home health, hospice, nursing home, etc.) marketer, a marketer for a 3rd party payer or managed-care company, a pharmaceutical “rep,” the marketing director of a medical practice, or a pharmacy owner, among many other possibilities. This person should have all or part of the responsibility for marketing in a particular health care organization.

Tips Before and During Your Interview:

Type up the questions you intend to ask ahead of time and order them in a way that makes sense. Try to cover a broad range of marketing topics with your list of questions. Textbooks may not cover the latest in social media or e-marketing strategies, but these people will be using them.
You should include material derived from, and related to, topics covered this semester. However, try to make your questions reflect practical “real world” issues. I suggest avoiding the theoretical constructs that your textbook places emphasis on. Most health care marketers do not have a clue what Michael Porter’s Generic Strategies are, but they definitely know about real-world practical marketplace issues they are dealing with every day.
The interview should be fairly brief (15-30 minutes), and can be conducted in person, by phone, by web conference, or via emailed document of questions.
Other than that, try to make this an enjoyable project, for you AND your interviewee!
Document to Submit:

Include the person’s name, title, and organization and how the interview was conducted.
Structure like a Q and A section you’d see in a magazine article with the question in bold.
The closing should be a paragraph summary that includes your own thoughts and insights gained in conducting the interview.
Your written submission should be no more than 2 pages.

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