Competitive Strategy Assignment Paper essay

Competitive Strategy Assignment Paper

COMPETITIVE STRATEGY ASSIGNMENT

Current events in business and technology offer important evidence to understand competitive strategy. Identify a single article of interest about a company within the last two years from a reputable internet source (e.g. CNET, Wired, Forbes, Fortune, HBR.org, BusinessInsider.com etc.). Write a technical essay addressing the following criteria. It is highly suggested to organize your paper into an outline before beginning this assignment. Refer to the rubric on the Blackboard.

1. State the full APA citation for the article which is the basis for your essay at the top of your paper. Reference the citation style guide posted on the Blackboard to ensure proper formatting. Next, summarize the article in 250 words or less. In addition to presenting an

overview of the article, the summary should also clearly state the business problem and/or

opportunity faced by the company. Afterwards, visit the organization’s website and conduct

internet research to answer the following questions.

a. Describe the firm’s general business environment from the perspective of each of the five components of Porter’s competitive forces model. Make sure to clearly define each competitive force and concepts used to support your analysis.

b. Discuss examples of company business processes and/or proprietary technologies

used that support primary activities according to Porter’s value chain.

2. How is the company making an impact in practice? What are your recommendations for how the firm can realize the full potential of their product and/or service technology? Are they making the right decisions to remain competitive? Why or why not?

Style & Content: The essay should be your original work, free of misspellings, and grammatical errors. Avoid first person language (e.g. “I”, “We”, “Me”), excessive spacing, and bullets. The essay should have a conceptual beginning (introduction), middle (body), and end (conclusion); be logically organized into sections, with section titles and section numbering. The essay should include your interpretations and recommendations which reinforce course material.

Professional Format: Format: PDF submission. Single-spaced 2-3 pages, cover page, table of contents, section titles with numbering, page numbers. In-text citations must be included in the paper for all work that is not your own (e.g. Author, Year) and a final references page which includes all internet sources cited in the proper APA format. Refer to the rubric and APA quick guide on blackboard.

Rubric Detail

1. Organization & Document Format: Essay is logically organized into sections, with section titles and section numbering. Essay is free of misspellings, avoids first person pronouns (i.e. “I”, “We”, “Me”), excessive spacing, and bullets. PDF submission.

2. APA Citation Style & Format: The APA citation for the article is stated at the top of the paper and other supporting sources are stated at the end of the paper in the proper format. In-line parenthetical citations should appear at natural points throughout the write-up.

3. Content & Mechanics. The paper includes a summary of the article and an articulation of the business problem or opportunity is clearly explained to the reader.

4. Analysis of Porter’s Models: Each of Porter’s competitive forces is described and related to the company which is the basis for the paper. Examples of company business processes or technologies are related to the primary activities of Porter’s value chain. Care was taken to define concepts and terminology in the analysis of Porter’s models.

5. Impact & Recommendations: An interpretation on how the company is making an impact in practice and specific recommendations are provided.

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