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Assignment Overview
Assignment: Unit 2 – Discussion BoardType: Discussion BoardDue Date: Tue, 11/28/17Points Possible: 75Points Earned: 0Deliverable Length: 300–500 words and peer responsesView objectives for this assignmentDetailsScenarioLearnReadMy Work

Assignment Description
Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Primary Discussion Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments.

Choose your favorite company or a company related to your field of study, and then review a press release made by that company (usually located on the company’s Web site). Include the link to the company’s press release within your primary post so that your fellow classmates can review it.

After reviewing the press release, discuss the following:

Who is the intended audience of the press release?
Did the press release effectively communicate to the audience base? Why or why not?
What is the main message that the company is trying to communicate?
Explain 1 of the strengths of this press release.
Explain 1 of the weaknesses of this press release.
Is the press release effective or ineffective? Explain your response.
Peer Responses: Review two of your classmates’ posts and provide your thoughts about the press release that they selected. Consider the same questions that you did when you reviewed your press release, as follows:

Who is the intended audience of the press release?
Did the press release effectively communicate to the audience base? Why or why not?
What is the main message that the company is trying to communicate?
Explain 1 of the strengths of this press release.
Explain 1 of the weaknesses of this press release.
Is the press release effective or ineffective? Explain your response.
Unit 2 Discussion Board Grading Criteria

Maximum Points

Selected a relevant press release, included link to the press release, and identified the main message of the press release

25

Discussed the strengths and weaknesses of the press release and its overall effectiveness

15

Addressed the intended audience and the effectiveness of communication for that audience

10

Included at least 2 follow-up responses to peers

12

Peer responses added new depth or insight to the current conversation and encouraged further conversation

8

Utilized appropriate grammar and spelling

5

Total

75

For assistance with your assignment, please use your text, Web resources, and all course materials.

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Skip Class Navigation Assignment ESSAY

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