Assessments Of Concept Of Marketing ESSAY

Assessments Of Concept Of Marketing

1. which of the following best defines order cycle time in the order fulfillment process？

a. It is the time gap between purchase of raw materials and manufacturing of the final product

b. It is the time delay between the packaging of an order and the consumption of the product/

c. It is the amount of time between the cancellation of an order and the approval of cancellation

d. It is the amount of time between order placement and the customer’s receipt of the product

2. Consumers can buy products from a physical store, or they can buy products online. If the online sales start to steal or eat away at the sales that would have normally happened at the physical store, what is probably happening?

a. Retail mismanagement

b. Cannibalization

c. Supply chain management

d. Sales erosion

3. New brands with small market shares tend to spend higher on advertising and sales promotions than those with large market shares because:

a. A certain minimum level of exposure is needed to measurably affect purchase habits.

b. The value of market shares is directly proportionate to the amount of money spent on advertising.

c. Returns multiply beyond a certain level of spending

d. Spending more will inhibit the advertising response function

4. If products are produced only after demand occurs, what type of supply chain is being used?

a) Integrated supply chain

b) Supply chain orientation

c) Lean supply chain

d) Agile supply chain

5. Areas of a business where customers have contact with the company are known as·····

a) Touchpoints

b) Interventions

c) Interactions

d) FLEs

6. Which of the following statements is true of networking?

a) It refers to determining a customer’s specific needs and wants and the range of options the customer has for satisfying them.

b) Ts refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the prospects’ needs or financial status

c) It refers to using friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations to identify potential clients

d) It refers to a process that describes the homework that must be done by a salesperson before he or she contacts a prospect.

7. In the context of retailer product assortment, the term “width” refers to:

a) Number of different brands offered within each assortment

b) Number of house brands offered

c) Assortment of products offered

d) Number of different generic brands offered

8. Which supply chain management process works to create a unified system for customers voicing complaints, concerns, and comments?

a) Supplier relationship management process

b) Demand management process

c) Manufacturing flow management process

d) Customer service management process

9. Which of the following statements is true of informative promotion?

a) It seeks to convert an existing need into a want or to stimulate interest in a new product

b) It is used to keep the product and brand name in the public’s mind

c) It is designed to stimulate a purchase or an action to purchase

d) It seeks to form relationships with customers and potential customers through technological ties

10. If a product increases in value as it is transferred through a channel, which type of utility is being created?

a) Exchange utility

b) Place utility

c) Form utility

d) Time utility

Assessments Of Concept Of Marketing ESSAY

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