Draft Evaluation Design Discussion

Draft Evaluation Design Discussion

Include the following in your Draft Evaluation Design:

Describe the program, problem, or policy that you identified.
Identify and explain revised research question and variables to be used in evaluation.
Identify and explain the revised research/evaluation design to be used in evaluation and how this design addresses issues of validity and reliability.
Identify and explain the sampling design to be used in evaluation and the anticipated size of the sample.
Identify and explain the information/data needed for the evaluation. Explain how, specifically, this information will be collected (e.g., what secondary sources will use and/or what data collection instrument will use to collect the information).

Name:

Course: HUMN 6480

Instructor: Dr. Lydia

Organization description

For my assignment, I will evaluate poor working conditions at Amazon. Amazon is an internet retailer offering a broad selection of products to its customers. Amazon is the leading e-commerce retailer globally serving millions of customers on daily basis. The company has many sellers on its e-commerce website that list their products for sale making it possible for customers to have access to a wide range of products (CNN Business, n.d.). Amazon is responsible for inventory management and ensures that all its fulfillment centers have enough products to meet consumer survives. The success of Amazon is attributed to its excellent customer services. Amazon offers 24 hours delivery and also charges low prices on its products because of economies of scale. This makes it possible for the company to attract many customers. In addition, the company invests in technology and innovation to ensure that it meets consumer needs.

Problem description

However, Amazon has placed more emphasis on customer service and forgot to do the same on its employees. Amazon employees have on several occasions complained about poor working conditions in the fulfillment centers and warehouses (Chan, 2021). Employees have complained of long working hours without any break and unrealistic targets that are hard to achieve. The reason why Amazon mistreats employees at the lowest positions is because it does not require much experience to work in a warehouse, and thus it can replace employees who leave work with ease. Truck drivers have also been complaining of long driving hours without sleep, putting their lives at danger because of fatigue (Chan, 2021). Amazon may not see the negative side of poor employee treatment at the moment because it stills makes profits and the business is doing well. However, there are high chances that poor employee treatment may end up negatively impacting its brand reputation in the long run. Amazon needs to engage in research to evaluate how the complaints by employees may impact the brand image of the company.

Research questions

The following questions can help Amazon to analyze its current problem regarding employee mistreatment in workplace;

1. What the impacts of employees’ complains regarding poor working conditions to the reputation of the company?

2. How does high turnover resulting from poor working conditions affect the overall operations and revenues of the company?

3. Perceptions of customers towards Amazon’s reputation.

 

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