ENTR550 Entrepreneurial Marketing Discussion ESSAY

ENTR550 Entrepreneurial Marketing Discussion

Write a proposal paper for your Entrepreneurial Marketing Idea for a Food Truck.

Ice cream truck with cashless transactions

ENTR550 – Entrepreneurial Marketing

Week 1 Course Project Assignment

Entrepreneurial Marketing Idea

ENTR550 Entrepreneurial Marketing Discussion

After the formation and idea generation process is done, complete and submit your Entrepreneurial Marketing Idea assignment

according to these guidelines.

 This document should be three to five pages.

 Use the APA style of writing, including appropriate references.

 Be sure to complete all sections.

 The Grading Rubric for this week’s assignment is available in the Course Project page, located under Introduction &

ENTR550 Entrepreneurial Marketing Discussion

Resources.

Section 1

Entrepreneurial

Marketing Idea/Idea

Generation

 Idea description- describe in detail the proposed idea and the why behind what you are

proposing.

ENTR550 Entrepreneurial Marketing Discussion

 Besides (hopefully) making a great deal of money from this idea, what do you hope to

really accomplish? Why is it important?

Section 2

Marketing Situation

 Conduct an environmental scan of the current marketing conditions, covering key trends

such as Social, Economic, Technological , Competitive, and Regulatory. Include both

primary and secondary observations where appropriate.

 Consider all aspects of the potential positives and negatives of the current conditions.

 Describe the current marketing situation.

 Given the limited amount of research completed at this point in the project, what impact

will your idea have on the rest of the market? Why?

Section 3

Management Team

ENTR550 Entrepreneurial Marketing Discussion

 Describe in detail the management team that would be considered the winning team for

bringing this entrepreneurial marketing idea to fruition.

 What should the management team look like? Why? What leadership attributes should

they have? Why?

 Outline key positions that will need to be filled, responsibilities and ideal skill sets.

Section 4

References

 Provide appropriate references for all outside sourced information included in this

assignment.

 Use APA style for both the in-text citations as well as the corresponding references

entries.

 Remember, with limited exceptions, every in-text citation must have a corresponding

entry in this references section.

ENTR550 Entrepreneurial Marketing Discussion

 See the appropriate section in Student Resources within this course for additional

information related to the APA style of writing (Writing Resources: APA).

 Although there isn’t an expected minimum number of in-text citations or references

entries required for this assignment, a good benchmark to consider is at least two

citations. One of the citations may be the course textbook, if appropriate

ENTR550 Entrepreneurial Marketing Discussion ESSAY

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