Influence of social media on consumer empowerment ESSAY

Influence of social media on consumer empowerment.

1.Compare the critical content on a website/blog to information published on known reputable websites.

2.Evaluate whether you would recommend that site to a patient/client with that condition.

3.Rate your satisfaction with the usability of an OHC based on each of these four dimensions of experience: (1) Relevance, (2) unique value, (3) credibility and (4) comprehensibility.

Instructions

The purpose of this assignment is to validate information from an online health community (OHC) that focuses on a specific disease condition.

Healthcare institutions use technology as a means of providing services to promote health and guide patients toward resources that will foster a lifestyle free from illness and disability. Consumers are stepping away from these institutional websites as a means of acquiring information to the use of the Internet through blogs, messageboards, and online communities. In 2007, Tom Ferguson, with the e-Patient Scholars Working Group, coined the term “e-patient,” and established three groups: (1) the well and their caregivers (“The Well”), (2) those facing a new medical challenge and their caregivers (“The Acutes”), and (3) those with chronic but stable illnesses and their caregivers (“The Chronics”).

Please review the detailed PPT presentation for Assignment # 4 instructions in the Week 14 folder.

1. Review Dr. Rand’s power point presentation “Online Health Communities: The influence of social media on consumer empowerment.

2. Read Nambisan’s article for instructions on how to evaluate Online Health Communities from a consumer perspective.

3. Explore online health communities recommended by Pinterest https://www.pinterest.com/restministries/health-communities-online/ or WebMD https://exchanges.webmd.com/default.htm

4. Follow the instructions on slide 4 of the power point presentation for specific instructions on how to complete this assignment.

Assign at least one page per OHC website evaluation and respond to activities a, b, and c below for each OHC.

a) Describe the purpose of the virtual health community that you selected.

b) Evaluate the website based on 4 dimensions of experience: Pragmatic, empathic, sociability, and usability experience. The parameters for evaluation are described in Nambisan’s article (Week 14 folder) with details in the next slide.

c) Describe why or why not you would recommend each site to a patient/client with that condition

Paper requirements: APA format including

· 3-6 page count – this EXCLUDES title page, abstract and reference page

· Title page

· Abstract of less 150 words must be included

· 3- 5 Key words

· Reference page with minimum of five (5) references from the literature required

· Font: Times Roman # 12, double spaced, one inch margins

Influence of social media on consumer empowerment ESSAY

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