Marketing class Discussion Paper

Marketing class Discussion Paper

Please separate your answers by the parts of the question. NOTE: the 250+ word minimum is waived for this assignment.

***For some practice on this assignment, you could visit your textbook’s online site (Links to an external site.)Links to an external site. and do one of the Chapter 13 exercises (this is from an earlier edition of the textbook, so the Chapter numbers do not align)!

First, let’s try a couple of basic break even questions. Remember that you can find the break even point formula in the Week 6 Lecture.

***Please be sure to “show your work” in your answers to all of the following questions to explain how you got your answers:

Emma owns an Internet business where she sells weatherproof car floor mats. Her monthly fixed costs are $50,000. The average price per unit is $25 and the average variable cost per unit is $15. What is her break-even point?

Remember that your answer will be in “units,” not “dollars,” as you are finding the number of items that need to be sold in order to break even.

Andrew rents rooms in his hotel for an average of $91 per night. The variable cost per rented room is $38. His fixed costs are $59,000 per month. How many rooms does he have to rent per month in order to break even?

In this case when you do the calculations, your answer will not be a whole number – there will be a decimal. In break even calculations, you must always round your answer up to the next highest whole number, because you cannot sell a fraction of an item.

Now, let’s try to break down the various costs business owners have into Fixed Costs and into Variable Costs. You may want to re-read the Lecture and/or the textbook to refresh your memory on this one.

Julia owns a sub sandwich shop and has the following costs each month:

Labor costs (management & workers) = $8,000
Insurance = $1,000
Rent = $1,200
Utilities = $500
Average cost of ingredients/packaging for each sub = $1.17

Julia sells subs for $6 each. How many subs will she need to sell to break even each month based on the costs listed above?
In order to make that break even number more manageable, Julia has found a new meat and vegetable distributor that can lower the average cost of ingredients/packaging down to $0.98 per sub. If all of the other costs remain the same, what would the new break-even point be?
Julia decides to reposition her sub shop as “upscale” with fresher meats and vegetables, along with premium packaging for the subs. Her new price point is $10 per sub, but her variable costs have risen to $4.11 per sub. If all other costs remain the same, what is the break-even point now?

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