Marketing PowerPoint Presentation Assignment Essay

Marketing PowerPoint Presentation Assignment

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Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Marketing PowerPoint Presentation Assignment

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
Discuss possible channel conflicts.
Promotion:

Marketing PowerPoint Presentation Assignment

What forms of advertising and promotion does the company use?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Strategy Recommendation:

Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
Cite your specific research findings to justify your strategy assessment and recommendations.

Marketing PowerPoint Presentation Assignment Essay

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