PR Strategies Of Pharmaceutical Companies
WE WRITE ESSAYS FOR STUDENTS
Tell us about your assignment and we will find the best writer for your project
Write My Essay For MeIDC Herzlia Raphael Recanati International School
Health Communication: PR Strategies of Pharmaceutical Companies Final Assignment
General Instructions:
· The assignment includes 2 questions – 50 points to each of them (question 1 has two parts – 25 points each, and question 2 has 4 parts – 20 points for part A and 10 points for each of parts 2-4).
· Work on your own (unfortunately, working in groups is not aloud).
· Submission through Moodle.
· Deadline for submission: 7/8/20
· The paper should be submitted as a word file (please (!) don’t send me PDF files – it is very difficult to comment on them), according to the following format: Font size: 12, double or 1.5 space.
· The task should not exceed 3-4 (maximum 4) pages.
· The paper will be worth 80% of the course’s grade
· For any question you are invited to e-mail me to: yaffas@netvision.net.il You can also text me: 050-8833371
Good Luck everyone!
Questions:
1. Relate to media articles on face masks – articles published in February-March, vs articles published in May-July (links attached below):
A. How would a researcher from the Agenda Setting theory relate to the media coverage? Explain and elaborate on the theory (25 points)
B. How would a researcher from the Agenda Building theory relate to this coverage? Explain and elaborate on the theory (25 points).
Instructions: Base your answer on our class lessons and presentations. For question 1B read the article by Len-Ríos et al. (2009), and also consider and relate to the CNBC article (link attached here) by Thomas Frank (Jun 3, 2020).
Len-Ríos et al. (2009). Health News Agenda Building: Journalists’ Perceptions of the Role of Public Relations. Journalism and Mass Communication Quarterly, 86(2).
Frank T. (Jun 3, 2020). Coronavirus masks could become a $9 billion market, benefiting these stocks, KeyBanc says. CNBC. https://www.cnbc.com/2020/06/30/stocks-to-buy-covid-masks-could-be-9-billion-market-for-etsy-and-gap-keybanc-says.html
2. Read the following paragraph and answer the questions bellow: Several studies published in recent years indicate that taking anti-depressants during pregnancy is linked to increased risks to the baby, including cardiac defects and autism. Following these studies, the FDA issued a health advisory in 2006, saying exposure to some of these drugs during pregnancy may increase the risk of congenital defects. Yet 2 months later, a group of 13 leading experts published a study in the medical journal JAMA, in which they concluded that stopping the medication greatly increases the risk of relapsing into depression, and is very dangerous – far more dangerous than the risks involved in taking these drugs. These same experts gave interviews to the media and lecturers in many medical conferences to physicians, explaining about their findings and arguing that pregnancy is in fact a predisposition for depression – and that about 20% of pregnant women experience some level of depression, which might lead to suicides, inability to care for the baby, or even harm their baby. They attacked studies that have found increased risks to babies born to mothers who used antidepressants, claiming that those studies are flawed and unworthy. The group also attacked the FDA for its health advisory and described it as “irresponsible” and as “driven by a single set of data” that is unsound and faulty and on “bad science”. Nevertheless, an investigative article by The Wall Street Journal published in 2013 revealed that this expert group was hired by the makers of antidepressants, and that those companies have actually paid them in order to prevent the FDA from banning the entire class of drugs during pregnancy, and to encourage pregnant women to continue taking these medications, despite studies suggesting risks to their babies.
A. What three major strategies did the company use? Explain and elaborate on each of the strategies (20 points). B. Consider Aristotle’s three approaches to designing compelling messages, and explain which of Aristotle’s approaches fit these strategies (10 points).
C. Consider Lule’s article (2001) – What are the 2 main myths used by this group of physicians? (10 points).
D. According to the four models of Grunig and Hunt – Which of these ethical models do you think the strategies and tactics used in this case represent? (10 points).
Instructions: Base your answers on our class lessons and presentations. For question 2C read also Chapter 1 in Lule’s book. For question 2D read also chapter 3 in Bowen, Rawlins and Martin’s book “Public Relations”.
Lule, J. (2001). Daily News, Eternal Stories: The Mythological Role of Journalism. New York: The Guilford Press. Read: Chapter 1: The story of the news story. pp. 1127.
Bowen, S.A., Rawlins, B., and Martin, T. Mastering Public Relation. Chapter 3: Models and Approaches to Public Relations”. https://2012books.lardbucket.org/books/public-relations/s04-models-and-approaches-to-publi.html
Media articles For Q.1: Media articles on face masks published in February-March:
Media articles on face masks published in May-July:
PR Strategies Of Pharmaceutical Companies Essay
DO MY HOMEWORK NOW!Write my Essay. Premium essay writing services is the ideal place for homework help or essay writing service. if you are looking for affordable, high quality & non-plagiarized papers, click on the button below to place your order. Provide us with the instructions and one of our writers will deliver a unique, no plagiarism, and professional paper.
Get help with your toughest assignments and get them solved by a Reliable Custom Papers Writing Company. Save time, money and get quality papers. Buying an excellent plagiarism-free paper is a piece of cake!
All our papers are written from scratch. We can cover any assignment/essay in your field of study.
