Project Scope and Work Breakdown Schedule ESSAY

Project Scope and Work Breakdown Schedule

Instructions
Develop a Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business, using the Project Management Plan template.

Introduction
This portfolio work project focuses on the Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business. These are the next key components of your Project Management Plan.

Scenario
Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology. Refer to the Cosmo, Inc. Business Case document for more information.

Your Role
You are the project manager.

Requirements
Using the Project Plan Template, include the following in the Project Scope and Work Breakdown Schedule sections of your Project Management Plan:

Project Scope Overview.
This describes the background and context for the project and why it is being undertaken. This is the business value of the work being performed.
Project Scope Description.
Develop a scope section, including the types of deliverables, the life-cycle process, types of data, sources or databases, and organizations that are included in this project.
Explain what is in scope and what is not in scope.
Acceptance Criteria.
Describe required work for successful project completion. This is to be only required work.
Deliverables.
List deliverables to be performed and not performed as part of this project. Indicate constraint(s), dependencies, assumptions, and mitigation strategies.
Work Breakdown Structure (WBS).
Develop a work breakdown schedule. This includes an introduction and graphical representation of the totality of work identified in the Project Scope. Note: You may create graphical examples in Microsoft Word, PowerPoint, or Visio and save as a .jpeg picture to be inserted into your plan.
Deliverable Format
Utilize Project Management Plan template.
References: There is no set number of references required for this assessment. Use scholarly or academic sources where applicable.
Format:
Use the Project Scope and Work Breakdown Schedule components of the template provided.
The Project Scope and WBS are professional documents and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
Use APA style and format for references and in-text citations.
Length: Utilize the template, including the title page and reference page.

Cosmo, Inc.
Cosmo, Inc. is a leader in the development and distribution of wearable technology, including
fitness coaching, nutritional coaching, and lifestyle advising products. The company holds a 33-
percent market share in the wearable technology category. After doing marketing analysis,
senior leadership realizes the onset of competition could negatively impact future earnings.
CEO and President Harold Living tells his leadership Cosmo, Inc. needs a new marketing
strategy to not only increase market share but to maintain current levels. Based on data
analytics, Cosmo decides to incorporate technology trends into the company’s strategic
marketing, including:
Internet of Things (IoT).
Digital services.
Data analytics.
The mobile technology movement.
Living selects a task force to review Cosmo, Inc. and their competitors’ data analytic reports to
recommend a new strategy.
Customer Demographics
Demographics include but are not limited to:
Ages 25–50.
College educated.
Annual income greater than $75,000.
Residents in cities with population greater than 500,000.
Technology savvy.
Utilize mobile technology at work and home.
Utilize Cloud technology at work and home.
Marketing Campaign Strategy Objectives
The campaign’s goals are as follows:
Develop a marketing campaign strategy to increase production of wearable technology
by 25 percent.
Increase customer base by 20 percent by identifying unknown customer segmentations
based on age, demographics, income, education, and technology.
Utilize current technologies, including social media and data analytics, for predictive
analytics to identify known and unknown customer segments.

1

PM5018 Business Case
Become a leading competitor in wearable technologies.
Become a leading competitor using trending technologies, including IoT, mobile
technology, and artificial intelligence applications.
Integrate technology into current ERP and Marketing systems to create an improved
digital business of the future and to deliver and support products to improve the
customer experience and “mesh” embedded services of people, devices, and content.
Develop and implement a new process within the Customer Service department to
establish new-product support services.
Meet current and future neutrality regulations.
Project Specifics
Details about the project include but are not limited to:
Timeframe: 10 weeks.
Budget: $150,000.
Campaign length: 6 months.

Measurement: Performance reports to be developed in order to monitor the increase in
customers and customer satisfaction rates.
Departments involved:
Marketing.
Finance.
Information Technology.
Customer Service.

Project Scope and Work Breakdown Schedule ESSAY

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