Use the company and ideas from assignment 1

Assignment 2 structure and instructions (2000 words)

Use the company and ideas from assignment 1. These 3 assignments are all inter-connected. The same company and product (Charlotte’s Wine LTD) from assignment 1 must be used for assignment 2 & 3.

Add sub headings or sub sections where needed. Do not write the assignments in essay style. These are report assignments and each section need to be done according to the instructions. Intext citations are required.

1. Introduction (max 5 marks): must be related from Assignment 1

2. Market analysis and critical discussion (max 50 marks):

Analyse and critically discuss the Indonesia market utilising PESTLE as an appropriate framework for analysis. (depth of analysis, criticality, and relevance of discussed market aspects)

3. Competitor analysis (max 30 marks):

Develop and critically discuss the competitive environment with regards to the major and specific competitors (including positioning map) that operate in Indonesia market. (quality, depth and relevance of competitor analysis)

4. Market readiness and proposed mode of entry (max 10 marks):

Critically evaluate and discuss the company’s market readiness including a SWOT analysis. Based on this as well as the market and competitive environment, propose and justify the mode of entry. (depth of evaluation, criticality, and justified proposed entry strategy)

5. Conclusion (max 5 marks).

6. References. (Harvard style references with URL links)

Assignment 3 structure and instructions (2500 words)

Use the company and ideas from assignment 1. These 3 assignments are all inter-connected. The same company and product (Charlotte’s Wine LTD) from assignment 1 must be used for assignment 2 & 3.

Add sub headings or sub sections where needed. Do not write the assignments in essay style. These are report assignments and each section need to be done according to the instructions. Intext citations are required.

1. Introduction (max 5 marks): must be related from assignment 1 & 2

2. STPD strategy (max 30 marks):

Develop and justify a STPD strategy that the company should adopt for the Indonesia market. This will demonstrate your in-depth understanding of the consumer market in Indonesia as well as the competitive environment. Resultantly you are developing an appropriate segmentation, targeting, positioning, and differentiation strategy. (quality of STPD, relevance and justification)

3. International marketing mix strategy (max 60 marks; 15 each):

Develop and critically discuss an international marketing mix strategy for the market based on your research. Focus on the 4Ps, product, price, promotion, and distribution (place). (quality and depth of international marketing mix strategy, relevance and justification)

4. Conclusion (max 5 marks).

5. References. (Harvard style references with URL links)

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